Date:______________________

Organization: ________________________________

Address:_________________________________________ City: __________________ State: ___  Zip: ___________

Individual: ____________________________________

Title: _________________________________

Phone:_________________________  Email: __________________________

1. What is your product/service?

2. Who are your primary clientele?

3. How large is your service area or product distribution area?

4. Who is your competition?

1. Who is your target audience?

a. Primary

b. Secondary

2. What is your objective? - Inform? Demonstrate? Promote?

3. After watching the video what should viewer

Think?

Feel?

Do?

4. How long will the video be?

5. Who will script write? narrate? On-camera talent?

6. How many shooting locations and where?

7. What kind of conditions at locations-Lighting?, Noise?, etc?

8. Is music desired, special effects, animation's or props?

9. How will tape be distributed & shown?

10. Do you have a set budget for the project?

11. Who makes the final decision? and what is the process?

12. When do you need the finished video?