WHY VIDEO ?
Video is preferred. “Fifty years
of television have proven that people prefer watching information rather
than reading it. And they retain more of the message when its presented
in a powerful, evocative way.” (Joe Klein Executive Vice President
of CBS News, source: www. techrepublic.com)
Video is more effective. Video provides
greater retention of your message than just text and photos. It can show
your products or services in use and how to maintain them.
Video commands
attention. Sound and action grab and keep the viewer’s attention.
Video allows you to add breadth, depth, motion, emotion, music, graphics
and even humor to your message in ways you can’t with only photos
and text. Your message can be presented in an emotional and factual way
that will greatly influence buying decisions regarding your products
or services.
Video is convenient and always available. Video
can remain at work on your website while your office is closed. Companies
are using video on their own private intranets as well as public Internet
sites such as YouTube.
Video on your website is powerful. Video
greatly increases your return on investment for your website. Visitors
to websites are at least 300% more likely to click on video than static
image ads. Most of your customers will visit your website before they
contact you. What is your website telling them about you?
Video is versatile. One
video can be used in multiple ways: on your website, on a flat screen
in your lobby or sales room, in your training area, on sales calls, at
seminars and tradeshows, or mailed out on DVDs.
Video is consistent. Video allows
your information, sales presentation, training session, etc., to be presented
in a standardized, consistent manner. Why leave such important things
to chance?
Video is cost-effective. It costs less
to post video on your website than to duplicate and mail DVDs and conduct
sales calls. Video is more cost-effective than having to use live trainers
and having your staff repeat basic information to new employees and potential
customers. Online video is a cost-effective way to provide your staff,
sales people, trainers, customers and dealers with important information
that is always available.
Production Guide
Because many clients aren’t familiar with video production we’ve
summarized some of the key steps in the process. These steps fall in
to three overall phases:
- Pre-production: research, planning, and coordination
of the project; scouting locations, scheduling people and equipment,
and script writing
- Production: the actual videotaping; recording
of sounds and images, recording narration & music, development
of graphics
- Post-production: includes all editing, audio mixing,
titles, electronic special effects, and graphics that go into making
a video master-ready for duplication
Before beginning the project,
it is helpful to have one person in your organization serve as the "Yes/No
Person." This
individual will have authority for final approval of each step in the
process, related to content. If the project will involve any specialized
content, we ask that you designate one person as a "Technical
Advisor", responsible for any special information.
PRE-PRODUCTION
PRELIMINARY ESTIMATE/BID: After one or two meetings with a client we
can provide a preliminary budget estimate. As soon as the details of
the project are determined (locations, shooting days, talent, etc.)
we will present a bid. For complex productions, the final budget may
not be written until the script is complete. The contingency figure
in the budget reflects the fact that video production is a complex
process that is subject to delays and problems that cannot be foreseen.
SCRIPT WRITING: A script for a video production
is indispensable. Script writing is different than other forms of writing.
Here, the visuals carry the message, not the words. The script will serve
as a plan for the actual production work. When developing a script, there
are several stages to the process: research, outline, a rough script for
your approval, and the final script with all of your changes approved.
PRODUCTION
TAPING: We will work with you to set up a production schedule which
specifies taping times, locations, and talent. Good quality productions
take time and often a scene will be shot from several angles. Patience
provides you with a good looking product in the end.
POST-PRODUCTION: Your footage is
logged, decisions are made about which scenes work best, and then they
are all placed in proper order. Graphics, titles, effects, music and
voice-overs will be added as required. The "Final
Edition" of
your project will be output to DVD (Digital Video Disk) unless another
format is requested. On larger projects, (after all the components
are completed with our Custom Editing) a "First Cut" is done
for customer review and then any changes needed are added. The "Final
Edition" is output to DVD or other media as specified.